D&T Issue 306

Hi there!

It’s issue #306 of DNT Weekly and as per usual the week has been eventful. Here’s what we’ve been reading of late.

In the latest slew of AI integrations, Google Maps gets a Gemini touch. Read all about it here.

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Author Thomas Dekeyser explains why modern resistance to Big Tech is a deeply sane response to a narrow vision of humanity.

As AI makes it trivial to build and launch products the biggest challenge for product teams is quickly becoming distribution: getting people to pay attention to your product in the increasing cacophony of launches. One of the most powerful tools to cut through that noise is positioning. Strong, specific positioning grabs people’s attention and helps them instantly understand why your product is for them.

As new research suggests AI-generated ads are outperforming human creativity in click-through rates, Kate Watts, CEO of Fifty Thousand Feet, argues that marketing leaders must look past short-term optimisation to protect the long-term logic of brand equity.

Great design prompts require design vocabulary. Most people don’t have it. You can’t ask for “more vertical rhythm” if you’ve never used those words. Impeccable gives you commands that put designer language in your hands.

Finshots tells you how bananas, the world’s most popular fruit, could disappear from fruit markets.

Conversational interfaces are a bit of a meme. Every couple of years a shiny new AI development emerges and people in tech go “This is it! The next computing paradigm is here! We’ll only use natural language going forward!”. But then nothing actually changes and we continue using computers the way we always have, until the debate resurfaces a few years later.